The FSG Blog
Straight talk
for tradespeople.
Plain-English advice on websites, SEO, and getting found online. No jargon, no filler. Written for people who are too busy to wade through nonsense.
All Articles
4 articlesWhat a slow website actually costs a tradesperson
A three-second load time doesn't sound like much. But on mobile, in an emergency, it's the difference between a call and a bounce. Here's the real maths on what a slow site costs in lost jobs.
How to check if you actually own your website
Most tradespeople assume they own their website because they paid for it. Many don't. Here's a simple three-step check that takes two minutes and could save you from a very expensive surprise.
Why static HTML beats WordPress for trades websites
WordPress powers 40% of the web. It's also responsible for the majority of hacked small business websites. Here's why static HTML is the right choice for a trades website — and why almost nobody is offering it.
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